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Why Home Staging Matters More Than Ever: Key Insights from NAR’s 2025 Survey

Home staging survey done by the National Association of Relators

In the fast-moving Central Florida real estate market, standing out is critical. The National Association of Realtors’ (NAR) 2025 Profile of Home Staging confirms what we see every day at Step By Stage Interiors—strategic home staging helps homes sell faster and for more. If you’re selling in areas like Lakeland, Tampa, or anywhere in Polk County, these national findings highlight just how powerful staging can be.

What the 2025 Survey Found

According to NAR’s latest report:

  • 83% of buyers’ agents said staging made it easier for buyers to visualize the property as their future home.
  • 60% of buyers were influenced by staging when evaluating a property.
  • 29% of sellers received offers between 1% and 10% higher for staged homes versus similar un-staged ones.

In a market where buyers expect move-in-ready homes, staging helps create a welcoming, aspirational first impression—especially when buyers are browsing online listings first.

Rooms That Matter Most to Buyers

The survey also identified the rooms that have the most impact when staged:

  • Living Room: 37% of agents ranked this as the most important space to stage.
  • Primary Bedroom: 34% of agents said it plays a major role in buyer perception.
  • Kitchen: 23% of agents reported that staging this area was crucial to buyer interest.

In Florida, where open-concept living and indoor-outdoor flow are key selling points, these rooms help buyers imagine themselves enjoying life in the Sunshine State.

Step By Stage Strategies for Central Florida Homes

Our team at Step By Stage Interiors uses proven strategies that align with buyer preferences in Central Florida’s vibrant housing market. Here’s how we help your home make the best impression:

  • Declutter and Neutralize: We remove visual distractions so buyers can see the space, not the stuff.
  • Highlight Features: From natural light to upgraded finishes, we emphasize what makes your home special.
  • Florida-Friendly Decor: We incorporate breezy, modern elements that speak to the relaxed Florida lifestyle buyers are looking for.

Why This Matters in Central Florida

With buyers relocating from across the country and inventory levels shifting month to month, sellers in Central Florida need every advantage. Staged homes not only stand out in listing photos but also create emotional appeal during showings. Ultimately anywhere in central Florida studies show that staging helps your property rise to the top.

Closing Thoughts

The 2025 NAR report reinforces what we’ve known all along—home staging is a smart, results-driven investment. For sellers in Central Florida, partnering with Step By Stage Interiors means gaining a professional edge that turns heads and boosts offers.

Source: Realty News Report – NAR 2025 Home Staging Survey

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