When selling a home, first impressions matter. According to the National Association of Realtors (NAR), 82% of buyer’s agents say home staging makes it easier for buyers to visualize a property as their future home (NAR 2023 Profile of Home Staging). For real estate agents, this means faster sales, higher offers, and more satisfied clients—all by partnering with a professional home stager.
At Step By Stage Interiors, we work closely with realtors to help transform properties into market-ready homes that attract more buyers. Here’s why partnering with a home stager can elevate your real estate business and help you close more deals.
1. Homes Sell Faster & for More Money
Speed is everything in real estate. The longer a home sits on the market, the less desirable it becomes. Studies show that staged homes sell 3 to 30 times faster than unstaged homes, and they often sell for 5-20% more than similar unstaged properties (Real Estate Staging Association).
🔹 Example: If a home is listed at $400,000, a 5% increase due to staging means an extra $20,000 in the seller’s pocket. That’s a win for both the homeowner and the realtor!
2. Professional Staging Enhances Marketing & Attracts More Buyers
In today’s digital-driven market, 90% of home buyers start their search online (NAR Home Buyer and Seller Report). That means high-quality listing photos are crucial. A professionally staged home looks polished, inviting, and well-maintained in photos—drawing in more potential buyers.
🔹 The Impact of Staging on Online Listings:
✅ More clicks on listings
✅ Higher engagement on social media
✅ More showings & interest from buyers
🔗 Pro tip: Pair professional staging with high-quality photography and a strong social media marketing strategy to maximize your listing’s exposure.
3. Staging Helps Justify Higher Listing Prices
One of the biggest challenges realtors face is convincing sellers to price their homes competitively. Many homeowners overvalue their properties due to emotional attachment. Home staging helps bridge the gap between a seller’s expectations and market reality by positioning the home to justify a higher price point.
🔹 Why this matters:
- Buyers perceive more value in a well-staged home.
- Staged homes minimize lowball offers, as they appear move-in ready.
- It reduces the likelihood of price reductions, keeping sellers satisfied.
🏡 Example: A staged home stands out in competitive markets, making it more likely to receive multiple offers, sometimes above the asking price.
4. Realtors Can Focus on Selling, Not Decorating
Many realtors try to stage homes themselves, but this takes time away from selling and client relationships. A home stager provides expertise, furniture, and accessories to create a cohesive look that resonates with buyers.
🔹 Benefits of Delegating Staging to a Pro:
✔ Saves time – Realtors focus on negotiations and showings.
✔ Consistent quality – Professional staging ensures every home is market-ready.
✔ Less stress for sellers – Homeowners don’t need to worry about decluttering and decorating.
5. Gain a Competitive Edge & More Referrals
The real estate industry is competitive, and agents who offer home staging as part of their service stand out. Home sellers are more likely to choose a realtor who provides added value—and home staging is a major selling point.
🔹 How Staging Helps Realtors Build Their Brand:
✅ Stronger client testimonials – Happy sellers = great word-of-mouth marketing.
✅ More referrals – Sellers recommend agents who go the extra mile.
✅ Better online reviews – Staged homes lead to successful sales and satisfied clients.
📣 Did You Know?
According to HomeLight, 67% of top-performing agents say that home staging helps close deals faster (HomeLight Seller Insights).
How to Partner with a Home Stager Today
If you’re a real estate agent looking to sell homes faster and for top dollar, partnering with a home staging company is a no-brainer. At Step By Stage Interiors, we offer:
✔ Vacant & occupied home staging
✔ Consultations for DIY sellers
✔ Custom staging packages for realtors
✔ Fast turnaround times to meet tight listing deadlines
📞 Contact us today to learn how we can help you transform listings, impress sellers, and close more deals!
👉 Schedule a Staging Consultation Now!
Final Thoughts
A partnership with a professional home stager is a win-win for realtors, sellers, and buyers. It enhances listings, boosts home values, and ultimately makes your job easier. If you’re a real estate agent looking to take your business to the next level, it’s time to make home staging a key part of your strategy.
💡 Want more home staging insights? Read our blogs for the latest tips!
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